Aerosmith × Dodge Ram: The 2001–2002 Campaign and the Lost “Under My Skin” Performance Spot
On June 25, 2001, Aerosmith stood inside Cipriani’s on 42nd Street in New York City to announce their partnership with Dodge, tethered to the rollout of the all-new 2002 Ram. Steven Tyler wielded a can of spray paint and tagged the tailgate of a Ram truck on stage. Robot women styled after the Hajime Sorayama … More Aerosmith × Dodge Ram: The 2001–2002 Campaign and the Lost “Under My Skin” Performance Spot




















